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The Digital Music Industry: In the Hands of Consumers

The Digital Music Industry: In the Hands of Consumers

Author's Note: This was a research paper I recently wrote for an English Composition class. It contains a lot of information, although it is a...

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ROI Formula

How to Price Your Band’s Merch for Profit

A common mistake by many local bands is that they guess merch prices, or worse, they severely overprice their merch and can't sell anything. Establishing...

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Plug-n-Play Stage Lighting Setups Under $2000

Plug-n-Play Stage Lighting Setups Under $2000

We went over some low cost plug-n-play lighting solutions in the last two articles. At the end of each article I included possible setups to...

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American DJ Jellyfish

5 American DJ Stage Lighting Options Under $200

In my last article I showed you 5 Chauvet Stage Lighting Options Under $200. This article is...

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Circus 2.0 IRC

5 Chauvet Stage Lighting Options Under $200

You don't need a lighting tech to enhance your band's stage performance. Chauvet offers some affordable options that are easy to setup, easy to operate...

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Decision Making

How Career-Minded Musicians Make Difficult Decisions

"Sometimes you make the right decision, sometimes you make the decision right." ~ Phil McGraw

A few days ago I was at a memorial service with...

Music Marketing Today

Jim Morrison Quote

“I can kind of envision maybe one person with a lot of machines, tapes and electronics set up, singing or speaking while using machines.” ~ Jim Morrison (1969)

In the early 2000s, primary control of the music industry shifted from the record labels to the fans. What this means for musicians is that, while there is still some prestige in being signed to a major label, you don’t need a record label to be successful. What you do need, however, is a firm grasp of marketing.

Being good at marketing is not the same thing as being a good salesperson that can sell the most beat up junkyard car for huge profits. In fact, you don’t have to “sell” anything if you know how to market yourself or band appropriately. Marketing and sales are related, but they are not the same thing. I’ve done both and I greatly prefer marketing.

If you look at marketing your music as the proactive approach to a sustainable career and selling your music as the reactive approach that’s exhausting and has few benefits, you’ll quickly understand why the most successful musicians today are not forcing album sales. The trick to marketing your music efficiently is to convert regular fans to your best fans. It’s easier than you might think, but it requires thoughtful planning and strategic execution.

I want to help you get the most out of proactive marketing so you can build a sustainable career in music.

Monthly Music Marketing Newsletter

I know you’re busy and that you are asked to subscribe to countless newsletters. These newsletters are not to sell anything to you. They are available as another way to get some good information about how you can market your music. So, if you are interested in signing up for this free monthly music marketing newsletter, please do. I will never rent, sell or otherwise distribute your personal information. See the Privacy Policy for more details on how your contact information will be used.

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