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ROI Formula

How to Price Your Band’s Merch for Profit

A common mistake by many local bands is that they guess merch prices, or worse, they severely overprice their merch and can't sell anything. Establishing...

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Plug-n-Play Stage Lighting Setups Under $2000

Plug-n-Play Stage Lighting Setups Under $2000

We went over some low cost plug-n-play lighting solutions in the last two articles. At the end of each article I included possible setups to...

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American DJ Jellyfish

5 American DJ Stage Lighting Options Under $200

In my last article I showed you 5 Chauvet Stage Lighting Options Under $200. This article is...

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Circus 2.0 IRC

5 Chauvet Stage Lighting Options Under $200

You don't need a lighting tech to enhance your band's stage performance. Chauvet offers some affordable options that are easy to setup, easy to operate...

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Decision Making

How Career-Minded Musicians Make Difficult Decisions

"Sometimes you make the right decision, sometimes you make the decision right." ~ Phil McGraw

A few days ago I was at a memorial service with...

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Vinyl Record

How to Promote and Sell Your Music Online

Promoting your music online is not as easy or as difficult as it may seem. It happily sits right there in the middle. That being...

Music Marketing Today

Jim Morrison Quote

“I can kind of envision maybe one person with a lot of machines, tapes and electronics set up, singing or speaking while using machines.” ~ Jim Morrison (1969)

When some musicians think of marketing, the only thing that comes to mind is a used car salesman. It doesn’t have to be that way. In fact, the right marketing tactics could propel your music career so you never need to worry about selling a used car. But, it’s not easy. It’s hard work. The trick to success is making it fun.

My goal is to make music marketing fun and manageable for you.

Monthly Music Marketing Newsletter

I know you’re busy and that you are asked to subscribe to countless newsletters. These newsletters are not to get you to buy something from me. They are available as another way to get some good information about how you can market your music. So, if you are interested in signing up for this free monthly music marketing newsletter, please do. I will never rent, sell or otherwise distribute your personal information. See the Privacy Policy for more details on how your contact information will be used.

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