In the early 2000s, primary control of the music industry shifted from the record labels to the fans. What this means for musicians is that, while there is still some prestige in being signed to a major label, you don’t need a record label to be successful. What you do need, however, is a firm grasp of marketing.
My goal is to help you develop the necessary marketing skills to be a successful independent musician in today’s music industry. You will learn how to hone the marketing skills that will help push your career to new heights. You will see demonstrations on how to use marketing to reach new fans, sell more music, and book more shows. You will learn merchandise design tips that will help your band’s merch attract more buyers. You will see lists comparing services and products to help you narrow the search. You will gain a better understanding for using social media and other online services to connect with fans. Most importantly, however, I’m providing you with all of this for free just because I enjoy it so much.
Who am I?
I am a musician that has learned many of these skills through trial and error over the past twenty years of adulthood. I have read a lot of books, tried a lot of things, have a Specialist Certificate in Music Business from Berklee College of Music, and I returned to school in 2014 to major in marketing at Southern New Hampshire University.
I have performed at venues like the Blue Note in Las Vegas, NV and the Avalon Nightclub in Boston, MA. I have also performed in six countries with various bands. Related experiences include sales in music stores and a car dealership; private lesson instruction; marketing for a nonprofit organization and multiple bands; and freelance web design for bands, nonprofit organizations, and small businesses.